During my design internship with Chroma Souls, we teamed up with Virgil Gamache Farms (VGF) to create a brand for their Amarillo Hop to include a logo, website, and brand identity. During this time, once branding was introduced, they were able to sell over a ton within the first year. The spunky and fun nature of this hop had us realizing the potential of the brand visually and strategically. We collaborated to come up with this world of fun and mischievous fireflies and flavors that tell the story of the Amarillo Hop.
