The goal of this project was to rebrand the Coco Reef Resort, located on the island of Bermuda. I wanted to create new branding for the resort that felt more modern, natural, and showcased the luxury amenities that they provide. I strived to stay true and follow along with the natural tropical scenery that Coco Reef Resort offers to its guests.
When designing the new logo and identity for Coco Reef Resort, I began by researching both the location and the competitive surrounding resorts in Bermuda. This research helped me get a better understanding of the area and what there is to offer. My design strategy for the rebrand was to incorporate the feeling that the local culture provides, along with the island's nature and plant life. I used these aspects to create a more luxurious hideaway/oasis feeling for the resort.
