The goal of this project was to create a concept restaurant from the ground up. This included logo design, typography, brand development, corporate identity and creating mockups that made a brand feel cohesive and complete. I wanted to create a new style of fast-food restaurant that gives people more healthy options for those who are always on the go and living a busy lifestyle. By creating this type of food option, I was able to solve one of the biggest problems we face a society, how to eat healthy on a budget and with a schedule that works for the customer. At the Green Camper, we believe that our mission is to provide a healthy fast-food option to communities by serving fruit, vegetable and salad bowls at a great price. We strive to build a loyal and healthy customer base with our superior food and friendly service.
