For the first time, beef tenderness can be guaranteed at the highest natural levels through Tenet Beef. During my time with Chroma Souls, we worked with a renowned applied genetics scientist to build the Tenet brand to elevate and change how we define the quality of beef. For Tenet, we created a website, logo, and brand identity to market to a coalition of farmers, breeders, and geneticists to test and build a better future for beef.
